Rolex Steel Viceroy “Extra Prima” Sub Second Dial Manual Wind 2784 (SOLD)
Brand: Vintage Rolex
The Rolex Viceroy was produced in the 1930s. It is named after the Viceroy cigarette brand, which ran a promotional campaign in which customers could redeem coupons for various items, including a Rolex watch. This particular example Viceroy 2784 was one of the watches offered as part of the promotion with “Extra Prima” is printed onto the dial. Prima simply means first, and this term was common use before Rolex was founded, as was extra Prima, which was used to mean high quality. With its distinctive Art Deco design and story, it represents a fascinating piece of Rolex history of all time.